3 Fatal Errors Of Ppc Campaigns

The Three Deadly Errors of PPC Campaigns

In this article, I will list the Three most frequent and deadly mistakes done by Pay Per Click (PPC) advertisers. I will as well show you some advices for more efficient campaign management. In a few minutes, you will have sufficient knowledge to transform your loosing campaigns to profitable campaigns.

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I remember when I embarked on my first AdWords Campaign. I was so energized! I studied so much courses about PPC that I was sure I knew almost everything and I was certain to turn some simple dollars!

So I found a product to advertize as an affiliate, I used a Keyword software to find keywords with a high number of searches per month and I began to bid on them and directed the bought visitors directly to the product sales page.

How silly I was! And I lost a nice amount of my hardly earned cash.

And this is precisely how so many starters go and their results are as terrible as mine were! So terrible that the majority of them consider that these online marketing opportunities are just a conspiracy and that it doesn’t work.

They are right and wrong at the same time. It’s not as easily done as many successful marketers tell it is, and this is where the fraud is. But if you know how to do it, it does work, and it works pretty well.

Don’t have a lot of time?, Look at this: google cash detective 2 to see exactly how you can find profitable campaigns almost instantly.

So the Three most frequent mistakes are:

A- Having too many different keywords in a single adgroup. If you do this you won’t have an adcopy which is relevant to your keywords and also to the landing page at the same time. Relevancy is one of the most important points to care about. If you are relevant you will get an excellent CTR, pretty high conversion ratio and low bids.

b- Snubbing the numerous long tail keywords. You see, Pay per click engines are at present very competitive because thousands of other marketers pay for the same keywords as you. CPC or cost per click has dramatically inflated these last years and it’s not uncommon to have to pay ?40 for 1 and only 1 click. Here is the reason why it is crucial to discover the long tail keywords. As an example if you are advertising a weight loss product, don’t pay for the keyword “weight loss”! You would have to pay a huge amount of money if you wanted to pay for this kind of keyword and you would probably not see numerous sales because this keyword is not very targeted. What if the clicker is looking for “weight loss scams”, or “pills that will help weight loss” or “ebooks about weight loss” or “fast natural weight loss” or something else. Paying for long tail keywords will allow you to pay less for each click and to target women and men looking for the product you are promoting.

Three- But the most important mistake is without the shadow of a doubt not tracking to the keyword level. Do you see the impact it could have? If for example you have a campaign for which you just break even, i.e. a campaign where you spend as much dollars as what you are realizing from your actual sales. Do you know that generally about as much as 90% of your keywords do not convert? Only about 9% are making you money. If you could stop paying for the non profitable keywords you would finish with a high converting campaign.

The problem is to find which of those keywords are profitable and which are not.

Armed with a Pay Per Click spy software, such as google cash detective 2, finding profitable keywords would become as easy as 1-2-3. Read my google cash detective review to see how I am using it to expose converting campaigns.