Reputation Management Services - Easy Reputation Management

Easy Reputation Management (easyreputationmanagement.com) is a fairly new online reputation management service. Gary Hill (who co-founded Easy Reputation Management) says that the reputation management industry is quite dodgy, and most firms aren’t really honest about their work. It has also been said that the SEO (Search Engine Optimization) industry is quite dishonest, by high profile marketers such as Shoemoney. Easy Reputation Management has the aim of actually being affordable to smaller companies, and being worthwhile.

For those unfamiliar with reputation management, it basically goes hand in hand with SEO. SEO involves trying to make a website appear higher in the search results for certain keywords. To optimize your site to appear in search engines you need to concentrate on the basics like title tags, header tags, meta tags, and good keyword density - then you just build links to the page. Reputation Management means doing SEO, so an SEO expert should be an expert in reputation management too. The objective is always to eliminate negative results down to the 2nd or 3rd page, by creating new positive content and ranking it in the first page, or building links to existing positive content to bump down any negative content.

For example, say there’s a hypothetical company on the internet called Fred’s Toasting. When you go to Google and search for ‘Fred’s Toasting’, there might be a lot of good positive content about the company like press releases, articles and positive reviews. But let’s say there is a blog listed on the first page that complains about the company and says that they make terrible toast. Naturally, this is going to have a very bad impact on potential customers who research Fred’s Toasting before making a purchase. A good reputation management company will bump up the rankings of positive content about their clients, as well as make new positive content; when positive content overtakes the negative listing, it will get bumped down.

Easy Reputation Management is able to perform these tasks at way lower rates than most others. The founder, Gary Hill, says that most reputation management firms over-complicate the process and try to make their work sound highly advanced. In actual fact, reputation management doesn’t go much beyond basic SEO, and you shouldn’t have to spend a fortune to have it done for your company. It’s important to be sceptical when someone wants tens of thousands of dollars for reputation management services, but won’t tell you how they do it because their methods are ‘trade secrets’. If they can’t tell you what they do, and you don’t know how they’ll actually produce results, then you shouldn’t risk working with them.

Reputation management is not the only service that Easy Reputation Management offers; they also have brand building services and name building services.